Applied AI for Market Research
InsightSciences helps research teams, brands, and partners apply AI to real research problems, from bespoke projects and workflow integrations to research repositories and research-grounded synthetic audiences.
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What we do
We help research teams use AI where it can improve access, speed, flexibility, or scale, while keeping researchers and research expertise at the center.
Create research-grounded synthetic audiences for early-stage concept, message, product, and market exploration. Teams can ask follow-up questions, explore new ideas, and learn directionally before deciding where additional human research is needed.
Identify and implement useful applications of AI across study design, recruiting, interviewing, analysis, reporting, and knowledge sharing. We work within your existing methods and processes rather than imposing a one-size-fits-all workflow.
Make completed research easier to find, understand, and use. We create natural-language experiences that help stakeholders ask questions across reports, presentations, transcripts, and other research materials, and receive answers grounded in the underlying evidence.
Ways to work with us
Research Replay is our self-service platform for extending the value of completed human research.
Turn surveys, interviews, focus groups, and audience studies into reusable, research-grounded synthetic audiences. Your team can ask new follow-up questions, test concepts that were not included in the original study, and continue exploring the audience over time.
We design custom AI-enabled research projects around your business context, research questions, available evidence, and existing workflow.
Engagements can include synthetic audience research, AI workflow integration, research repositories, custom analysis, or a combination of capabilities. Projects can range from a focused experiment to a deployed internal research solution.
We help research firms, consultancies, and platforms bring AI-enabled research capabilities to their own clients.
We can work behind the scenes, alongside your team, or through a white-labeled experience. Partners can use us for bespoke delivery, incorporate Research Replay into client engagements, or develop custom AI-powered research offerings.
The research workflow
The right role for AI depends on the question, the evidence available, and the consequences of getting it wrong. We help identify the parts of the workflow where it can genuinely earn a place.
Use Research Replay and research-grounded synthetic audiences to investigate new questions.
Review prior evidence, develop hypotheses, and identify knowledge gaps.
Support instrument design, screeners, and participant workflows.
Assist with interviewing, probing, transcription, and organization.
Support coding, synthesis, calculations, and data interrogation.
Create reports, research repositories, and interactive answers.
Jeremy Levitan
Addie Conner
Martin Holzner
Ishan Anand
Contact InsightSciences
Bring us a research library, a completed study, a recurring stakeholder question, or a part of your workflow that is taking too much time. We'll help determine whether AI belongs there and what a credible next step could look like.
We'll be in touch to talk through where AI could make your research more useful.